Product
Ads optimization on profit, not vanity ACoS
Ad Pilot is Marktspan’s marketplace advertising control layer. It helps teams manage bids, budgets, and campaign structure with contribution-margin context from P&L—so advertising efficiency is judged with sales and profit, not ACoS alone.
Governed automation
Agents can propose bid and structure changes while you keep approval guardrails.
- Profit-aware optimization goals
- Campaign and keyword workflows
- Audit trail for changes
Built for European marketplaces
Designed around how bol.com, Kaufland, and other EU ad products actually behave—not Amazon defaults pasted over.
Same OS as listings and ops
Ads sit next to Sales Pulse and P&L so media does not fight inventory or margin.
FAQ
- What is Ad Pilot?
- Marktspan’s marketplace ads workspace for optimizing paid traffic with profit context and governed agent actions.
- Does it only minimize ACoS?
- No. ACoS can fall while profit falls. Ad Pilot is designed to respect margin and sales context.
- Can agents change bids automatically?
- Agents propose; you configure approval and guardrails so automation stays controlled.
- Which marketplaces are supported?
- Live advertising integrations available in your Marktspan workspace—expanding with platform rollouts.
- Is this a managed ads agency?
- Ad Pilot is software. For done-for-you ads ops, see Managed Services. For agency-style outsourcing questions, contact sales.
Stop optimizing ACoS in a vacuum
Request a free audit or talk to sales about Ad Pilot.