Guides
Guides for Bol and European marketplace teams
These guides turn marketplace questions into operating steps. Start with Bol data, Bol revenue, and Bol growth if you sell on bol.com. Use the ACoS and MCP guides when ads or assistants are the bottleneck. Each page is a lander with a definition, workflow, and FAQ — not a blog recap.
Bol.com ACoS verlagen met winst als kompas
Praktische gids om bol.com ACoS te verlagen met winstcontext: biedingen, structuur en marge — niet vanity-metrics. Voor NL/BE marketplace-teams.
OpenKaufland Ads optimieren mit Gewinnkontext
Leitfaden zur Optimierung von Kaufland Ads: Gebote, Struktur und Gewinnkontext für DE-Marketplace-Teams — nicht Vanity-ROAS.
OpenMarketplace P&L: what belongs in true margin
A practical guide to marketplace profit and loss: which costs belong in contribution margin, how ads distort the picture, and how to read channel P&L.
Open中国品牌如何结构化进入欧洲电商
面向中国出口品牌的欧洲 marketplace Launch 指南：荷兰 BV、bol.com / Kaufland / Allegro 账户与物流落地，再交接 Software 或 Managed。
OpenBol MCP voor marketplace managers
Wat een Bol MCP is voor marketplace managers: contributie, Sponsored Products en zoekvraag in Claude of ChatGPT. Server URL https://marktspan.com/api/mcp.
OpenBol Data your finance team will actually use
Bol data for marketplace teams: orders, Sponsored Products, fees, and contribution in one governed model. Query it in the app or via Bol MCP in Claude and ChatGPT.
OpenBol Revenue with contribution, not just GMV
Bol revenue for operators: separate GMV from contribution. See fees, ads, returns, and fulfillment on bol.com NL and BE in one P&L — and ask the same number via Bol MCP.
OpenBol Growth that keeps contribution intact
Bol growth for marketplace teams: grow bol.com GMV only when contribution holds. Ads, stock, and listing health in one operating loop — with Bol MCP for weekly checks.
OpenBol Marketplace operations in one OS
Bol marketplace operations for NL/BE sellers: P&L, ads, stock, and Bol MCP in one OS. How to run bol.com without a stack of Partner exports.
OpenFAQ
- Are these the same as the blog?
- No. Guides are commercial landers with a stable URL and a how-to shape. Research posts stay on the blog with sources and dates.
- Which guide should a Bol seller open first?
- Bol Marketplace for how the channel works in Marktspan, Bol Data for what you can actually read, then Bol Revenue and Bol Growth once numbers are trusted.
- Is there a Dutch Bol MCP guide?
- Yes — /guides/bol-mcp. English Bol MCP lives on /mcp.