Can ChatGPT connect to Bol.com?

Not directly — bol.com has no official ChatGPT app. You connect ChatGPT to an MCP server that holds the Bol connection. Marktspan hosts one at https://marktspan.com/api/mcp; add it as a ChatGPT app and sign in.

Which ChatGPT plan do I need?

A paid plan that supports developer mode and custom MCP apps (for example Plus, Pro, Business, or Enterprise, subject to OpenAI's current availability).

Do I paste my Bol Retailer API keys into ChatGPT?

No. The Bol connection lives in your Marktspan workspace. ChatGPT signs in with Marktspan over OAuth and never receives Retailer API credentials.

Can ChatGPT read Bol invoices and commission?

Yes, for users with a finance or admin role. ChatGPT can look up Bol invoice lines per order and EAN — commission, fulfillment, shipping, and returns charges.

Does it work for Bol NL and Bol BE?

Yes. Each shop has its own connection ID, so ChatGPT keeps NL and BE separate unless you ask it to compare them.

Does the same setup work in Claude?

Yes, with the same server URL. See the Bol.com Claude connector page for Claude-specific steps.

MCP · ChatGPT · Bol.com

Works in ChatGPT developer mode

Bol.com in ChatGPT: connect your shop with MCP

To use ChatGPT with your Bol.com shop data, add Marktspan's hosted MCP server (https://marktspan.com/api/mcp) as a ChatGPT app and sign in with Marktspan. ChatGPT can then answer questions about your Bol orders, contribution after commission and LVB fees, Sponsored Products, keyword demand, and invoice lines — from your own numbers, not general web knowledge.

Server URL for the ChatGPT app

https://marktspan.com/api/mcp

Request free audit

Set up the Bol.com ChatGPT app

About five minutes. You need a paid ChatGPT plan with developer mode and a Marktspan workspace with a connected Bol shop.

In Marktspan: connect your Bol.com NL or BE shop and turn MCP on under Settings → MCP.
In ChatGPT: open Settings and enable developer mode (under Apps & Connectors or Security, depending on your ChatGPT version).
Create a new MCP app: name it Marktspan, paste https://marktspan.com/api/mcp, choose OAuth, and leave client ID and secret empty.
Sign in with Marktspan, approve access, and open a new chat. Start with “Which Bol shops can you see?”

What ChatGPT can answer about your Bol shop

ChatGPT picks the tool; you ask in plain language. Answers use the same governed numbers as your Marktspan P&L, so finance and the chat agree.

Weekly reviews: revenue, orders, and contribution per shop and EAN, with the products that moved most.
Ads: Sponsored Products spend, ACoS, and search terms that cost money without orders.
Range decisions: Bol search volume, seasonality, winning bids, and unit economics at a target price.
Finance (finance role): commission, fulfillment, shipping, and returns charges per order from Bol invoices.

Why not upload a CSV to ChatGPT instead?

A Partner Platform export is stale by the next meeting, has no costs joined, and leaks shop data into whichever chat it was dropped into. With MCP, ChatGPT queries live data at question time, only for the workspace you signed in to, and every call is read-only.

Read-only by default

The ChatGPT app cannot change prices, bids, or budgets on Bol.com. Bid changes stay in Ad Pilot with preview and approval, or in governed write tools on eligible plans with a dry run first.

Tools ChatGPT uses for Bol.com

A selection. ChatGPT chooses the tool from your question. Ads tools need the Growth plan; finance lines need a finance or admin role in the workspace.

Tool	Plan	What you get	Try asking ChatGPT…
whoami	Start+	Your workspace and the Bol.com NL and BE shops the assistant can see.	Which Bol shops can you see?
query_metric	Start+	Revenue, orders, units, and contribution per day, EAN, or shop.	Top 10 EANs by contribution on Bol NL last month.
get_search_terms	Growth+	Sponsored Products search terms with clicks, cost, conversions, and ACoS.	Which search terms spent money without orders this week?
search_keyword_demand	Start+	Bol.com search volume, trend, and average winning bid.	How big is demand for 'luchtbevochtiger' and when does it peak?
query_viz · bol_finance_report_lines	Start+ · finance role	Bol invoice lines: commission, fulfillment, shipping, and returns per order and EAN.	What did Bol charge in commission on EAN 8712345678906 in September?

Bol.com workflows in ChatGPT

Monday Bol review

Ask for last week's contribution on Bol NL and BE side by side, then drill into the five EANs that dropped and check whether stock-outs or ads explain it.

Fee check before a price change

Ask what Bol charged in commission and LVB fees on a product last month, then what margin is left at the new price.

Search-term clean-up

Ask for search terms with spend and zero orders, compare against product contribution, and draft a negative-keyword list for review in Ad Pilot.

FAQ

Can ChatGPT connect to Bol.com?: Not directly — bol.com has no official ChatGPT app. You connect ChatGPT to an MCP server that holds the Bol connection. Marktspan hosts one at https://marktspan.com/api/mcp; add it as a ChatGPT app and sign in.
Which ChatGPT plan do I need?: A paid plan that supports developer mode and custom MCP apps (for example Plus, Pro, Business, or Enterprise, subject to OpenAI's current availability).
Do I paste my Bol Retailer API keys into ChatGPT?: No. The Bol connection lives in your Marktspan workspace. ChatGPT signs in with Marktspan over OAuth and never receives Retailer API credentials.
Can ChatGPT read Bol invoices and commission?: Yes, for users with a finance or admin role. ChatGPT can look up Bol invoice lines per order and EAN — commission, fulfillment, shipping, and returns charges.
Does it work for Bol NL and Bol BE?: Yes. Each shop has its own connection ID, so ChatGPT keeps NL and BE separate unless you ask it to compare them.
Does the same setup work in Claude?: Yes, with the same server URL. See the Bol.com Claude connector page for Claude-specific steps.

Put your Bol.com shop in ChatGPT

We can set up the ChatGPT app on your workspace in a short call.