Insights to act on

Insights to act on bundle the research workflows you need before you list, price, bid, or promote: keyword context, organic versus sponsored rank, and sell-on style demand research for Bol and Kaufland expansion. The homepage groups these capabilities because marketplace growth failures usually trace back to weak demand signals—not because a single tab named "Insights" hides everything.

The Keyword Database centralizes Bol search volumes, trends, and watch lists so media and marketplace teams share one pool instead of emailing CSVs. Product Ranking tracks how your offers move in search for Bol—pair rank moves with Pulse bridges when revenue shifts without obvious stock issues. Sell on Bol & Kaufland supports assortment decisions with unit-economics framing before you commit inventory to a new channel.

Insights modules are deliberately upstream of automation. Use them to choose SKUs for Expand assortment with research, to refine keyword sets before Ad Pilot enrollment, and to settle debates about whether a listing problem is content, price, or demand. They do not replace marketplace SEO work inside each retailer portal—you still own titles, attributes, and compliance—but they stop your team from flying blind on search demand.

Coverage follows marketplace reality: deepest on Bol, substantial on Kaufland for sell-on research, and operational on Pigu where APIs support the underlying data. Mirakl-backed catalogs may have limited insight coverage until ingest matures—treat Mirakl as connect-only for analytics expectations.

When insights disagree with your gut, trust reconciled orders and margin over vanity search metrics. A high-volume keyword you cannot fulfill profitably is a trap. Cross-check opportunities against P&L visibility and stock in One place to manage all. Click-by-click UI maps stay in the signed-in operator handbook; this guide stays outcome-oriented for public readers evaluating Marktspan.

Where to go next in the docs

Stay on this public guide for outcomes and rollout planning. For click-by-click operator procedures, sign in and open Get Help → Documentation. Evaluation teams should skim the FAQ, then Plans, billing, and getting help or Pricing before you commit production credentials.

How this maps to the product

Guide module chapters follow the six homepage capabilities, not every sidebar label. Specialized tools such as vouchers, invoicing, or ranking appear after sign-in in the operator handbook and roll up here by outcome so public docs stay readable.

Honest marketplace scope

Live seller operations emphasize Bol.com, Kaufland, and Pigu (PHH Group) today. Mirakl remains connect-first until your rollout confirms ingest for your operator. Ad Pilot applies to Bol Sponsored Products only; Pigu advertising uses Martailer separately from Ad Pilot. Retailers shown as coming soon on marketing surfaces are not described here as shipped product.