Expand assortment with research

Assortment expansion fails when teams list SKUs because a competitor has them, not because unit economics and demand support the bet. Marktspan's research modules exist to front-load that conversation with keyword volume, rank context, and sell-on style economics for Bol and Kaufland.

Start from a hypothesis: category adjacency, white-space keywords, or geographic expansion via an additional connection. Use sell-on research and the Keyword Database in-app to stress-test revenue potential and demand before you buy inventory—validate that search demand is not dominated by brands you cannot match on price.

Shortlist SKUs, then model contribution with realistic COGS and fee categories—even provisional—using P&L visibility. If you cannot make margin work in the model, listing anyway rarely fixes it. Check stock and fulfillment constraints if you plan FBB or 3PL lanes (One place to manage all).

Pilot launches should be small, measurable, and time-boxed. Run four weeks of Pulse on new SKUs before scaling ads. Bol SP automation via Ad Pilot waits until listing quality and margin baseline are stable (Launch controlled ad automation).

Pigu and Mirakl expansions need marketplace-specific honesty: Pigu ops are live; Mirakl may be connect-only until ingest catches your operator. Align with Marketplace connections before promising leadership a launch date.

Where to go next in the docs

Stay on this public guide for outcomes and rollout planning. For click-by-click operator procedures, sign in and open Get Help → Documentation. Evaluation teams should skim the FAQ, then Plans, billing, and getting help or Pricing before you commit production credentials.

When to call this use case done

Treat the playbook as complete when your team repeats the outputs in a weekly forum without exporting ad-hoc spreadsheets—usually within two weeks of a healthy first sync. If numbers look empty or stale, pause process changes and fix connection health first; process cannot compensate for missing data.

Honest marketplace scope

Live seller operations emphasize Bol.com, Kaufland, and Pigu (PHH Group) today. Mirakl remains connect-first until your rollout confirms ingest for your operator. Ad Pilot applies to Bol Sponsored Products only; Pigu advertising uses Martailer separately from Ad Pilot. Retailers shown as coming soon on marketing surfaces are not described here as shipped product.