Prepare for peak season

Peak season rewards teams that prepared four to eight weeks before demand spikes—not the week Black Friday emails land. Use Marktspan to align stock, price bounds, ad budgets, and margin floors while you still have supplier lead time.

Demand forecast sanity. Compare prior-year Pulse trends for the same calendar window (Sales Pulse). Adjust for assortment changes you made since last year using Insights to act on.

Stock and inbound. Model days of cover at expected velocity; escalate SKUs under threshold with purchasing (Stock & Inventory). Peak failures are often stockouts misread as demand weakness.

Pricing guardrails. Set repricing floors so competitors racing to the bottom do not violate contribution minimums (Pricing & repricing). Document exceptions leadership pre-approves.

Ad budgets on Bol. Increase caps gradually in Ad Pilot with contribution checks weekly—not a single step change on day one (Ad Pilot). Remember Pigu peaks need Martailer plans separately.

Promotions and vouchers. Map Bol promotions and Kaufland vouchers to expected margin impact before enrollment (Promotions, Vouchers).

Finance runway. Schedule Monthly marketplace finance check early in peak month to catch fee surprises while you can still adjust. Escalate capacity or seat needs via Pricing if order volume tiers will jump.

Where to go next in the docs

Stay on this public guide for outcomes and rollout planning. For click-by-click operator procedures, sign in and open Get Help → Documentation. Evaluation teams should skim the FAQ, then Plans, billing, and getting help or Pricing before you commit production credentials.

When to call this use case done

Treat the playbook as complete when your team repeats the outputs in a weekly forum without exporting ad-hoc spreadsheets—usually within two weeks of a healthy first sync. If numbers look empty or stale, pause process changes and fix connection health first; process cannot compensate for missing data.

Honest marketplace scope

Live seller operations emphasize Bol.com, Kaufland, and Pigu (PHH Group) today. Mirakl remains connect-first until your rollout confirms ingest for your operator. Ad Pilot applies to Bol Sponsored Products only; Pigu advertising uses Martailer separately from Ad Pilot. Retailers shown as coming soon on marketing surfaces are not described here as shipped product.