Coordinate multi-marketplace operations

Running Bol, Kaufland, and Pigu from one workspace saves context switching, but it does not merge marketplaces into one fictional channel. Success requires naming discipline, scope habits, and separate ad operating rhythms—especially because Ad Pilot is Bol-only and Pigu uses Martailer.

One workspace, many connections. Connect each seller account once; never share API credentials across legal entities. Use clear connection labels that match how finance thinks about brands and countries (Marketplace connections).

Scope discipline. When a decision is channel-specific—repricing on Kaufland, Martailer budget on Pigu—set sidebar scope to that connection before acting. Portfolio reviews can stay on All connections for Pulse and P&L.

Shared SKU keys. Align internal SKU or EAN mapping so stock and COGS imports do not fork across channels. Ops should own a mapping table finance trusts.

Playbooks per channel. Bol: promotions, Ad Pilot, service-standard quality. Kaufland: vouchers and repricing. Pigu: core ops plus Martailer. Do not train teams on a Bol-only ads story when half the revenue is Pigu.

Weekly rotation. Alternate deep dives by connection in your weekly marketplace review so secondary channels do not starve.

Mirakl caution. Treat Mirakl as connect-only until your rollout plan confirms ingest—do not plan peak season assuming Mirakl parity with Bol. Confirm coverage with your account contact before training the team.

Where to go next in the docs

Stay on this public guide for outcomes and rollout planning. For click-by-click operator procedures, sign in and open Get Help → Documentation. Evaluation teams should skim the FAQ, then Plans, billing, and getting help or Pricing before you commit production credentials.

When to call this use case done

Treat the playbook as complete when your team repeats the outputs in a weekly forum without exporting ad-hoc spreadsheets—usually within two weeks of a healthy first sync. If numbers look empty or stale, pause process changes and fix connection health first; process cannot compensate for missing data.

Honest marketplace scope

Live seller operations emphasize Bol.com, Kaufland, and Pigu (PHH Group) today. Mirakl remains connect-first until your rollout confirms ingest for your operator. Ad Pilot applies to Bol Sponsored Products only; Pigu advertising uses Martailer separately from Ad Pilot. Retailers shown as coming soon on marketing surfaces are not described here as shipped product.