Diagnose a sales decline

Revenue dropped. Before you change prices or crank ads, separate narratives: stock availability, traffic, conversion, Buy Box ownership, advertising mix, and margin compression. Sales Pulse exists for this decomposition—use the GMV bridge as a hypothesis generator, not a single-click diagnosis.

Stock first. Check days of cover and recent stockouts in stock modules (Stock & Inventory). Pulse often shows volume down with explainable catalog gaps; fixing bids while warehouses are empty wastes budget.

Traffic and rank. Compare organic rank and sponsored presence via Product Ranking and keyword context. A listing can lose impressions because content quality slipped, not because competitors undercut you.

Conversion and Buy Box. In Products & Orders, inspect Buy Box share and offer competitiveness. A traffic-stable, conversion-collapsing SKU may need content, price bounds, or fulfillment method changes—not more media spend.

Advertising. For Bol SP, review Ad Pilot enrollment and recent agent actions (Ad Pilot). Pigu Martailer campaigns will not appear in Ad Pilot—check Martailer separately. Look for spend up/revenue down patterns that indicate inefficient keywords.

Margin. Pull the same SKUs in P&L to see if promotions, vouchers, or fee surprises ate contribution (P&L visibility).

Document the dominant driver and assign one owner per lever. Reconvene in three to seven days with the same bridge to see if the fix worked. If data itself looks wrong, fix sync and connection health before debating strategy.

Where to go next in the docs

Stay on this public guide for outcomes and rollout planning. For click-by-click operator procedures, sign in and open Get Help → Documentation. Evaluation teams should skim the FAQ, then Plans, billing, and getting help or Pricing before you commit production credentials.

When to call this use case done

Treat the playbook as complete when your team repeats the outputs in a weekly forum without exporting ad-hoc spreadsheets—usually within two weeks of a healthy first sync. If numbers look empty or stale, pause process changes and fix connection health first; process cannot compensate for missing data.

Honest marketplace scope

Live seller operations emphasize Bol.com, Kaufland, and Pigu (PHH Group) today. Mirakl remains connect-first until your rollout confirms ingest for your operator. Ad Pilot applies to Bol Sponsored Products only; Pigu advertising uses Martailer separately from Ad Pilot. Retailers shown as coming soon on marketing surfaces are not described here as shipped product.